Authentic Gen Z Voiceover for Colleges and Universities
Enhance your Higher Education Marketing Campaigns with a Youthful and Enthusiastic Voiceover
One of Marissa Christie's voiceover specialties is working with colleges and universities. Her background in working with college students and in the higher education space as VP of Strategy and Communications at Campus Philly, a non-profit organization dedicated to helping college students find their fit in Philadelphia, combined with her authentic Gen Z college student voice allows Marissa to connect to any script and engage genuinely and directly with this unique audience.
Providing a youthful, real, and conversational voiceover, Marissa works with colleges and universities on short-form video content for university marketing campaigns, college admissions videos, and campus hype reels to connect with prospective and current college students all over the country.
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Contact Marissa today at hello@marissachristie.com and check out Marissa's recent work for colleges and universities, below:
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Energetic and knowledgeable voiceover for an inspiring 30-second marketing campaign for University of Bridgeport, explaining why "UBelong" at this university.
Get a feel for Marissa's naturally upbeat and conversational tone in this radio interview for WHYY, discussing a festival for college students in Philadelphia.
Fast-paced and articulate voiceover for a 15-second campaign for University of Bridgeport, promoting reasons why #UBelong in a short but impactful video.
Questions about voiceover for colleges and universities?
Why is it important to use an authentic voiceover in promotional videos for college-bound students? Current and prospective college students are constantly consuming short-form video content, but if you want to truly connect with your audience of college-bound high school students, it’s important to utilize a young, college-aged voiceover in your marketing videos to represent the audience you’re trying to reach, share a real perspective that empathizes with their needs, wants, and pain points, and ultimately, complements your college marketing video in the perfect way.
How can voiceover in Higher Ed Marketing Videos increase engagement? Higher ed marketing videos can be repurposed across platforms – Instagram, TikTok, YouTube, your university admissions department website… even Facebook (if your content is targeting the parents of college students). When you utilize a youthful Gen Z voiceover in your short-form video content for college and university marketing, it cuts through the noise and stands out on your target audience’s feeds, drawing them in, increasing impressions, and ideally being shared across platforms, skyrocketing your engagement rates for higher ed marketing content.
How can my university incorporate voiceover into our video content to increase college admissions? Whether you’re creating higher education marketing video content targeting a Gen Z or Gen Alpha audience, such as college admissions, student recruitment, or promotional sizzle reels to hype up high school students, or targeting the parents and alumni of colleges in giving campaigns or college parent engagement initiatives, it’s always beneficial to include a real, authentic voiceover to tell the story over your video content. Natural and genuine voiceover for college marketing campaigns helps to bring your story to life, and increase impressions, engagement rates, and shares in your university video content.
Why Marissa is the Right Fit
for your Higher Education Voiceover Campaign
Marissa’s voice brings a blend of relatability and enthusiasm, making her the ideal choice for projects like promotional videos, student orientation materials, online course narration, and campus event promotions. Her experience with Campus Philly gives her an insider’s perspective on what resonates with students, allowing her to deliver messages that are both impactful and memorable.
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For colleges and universities looking to enhance their communication efforts, Marissa Christie offers voiceover solutions that are tailored to engage and inspire students. Her expertise ensures that your message will not only reach your target audience but also leave a lasting impression.
Tips on Increasing Engagement with Voiceover
for College or University Marketing Videos
Creating video content with professional voiceover is crucial for colleges and universities looking to engage prospective students and their families. Video content is one of the most effective ways to communicate the unique values and culture of a campus, and a skilled voiceover can amplify this message by adding warmth, clarity, and enthusiasm. Whether it's a virtual campus tour, promotional video, or informational content about academic programs, a well-crafted voiceover ensures that the message is delivered in a way that resonates emotionally with viewers, helping to create a strong first impression. This not only aids in recruitment efforts but also in building a connection that can influence a student's decision to apply.
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Moreover, incorporating voiceover in video content enhances accessibility and inclusivity, which is increasingly important in the diverse landscape of higher education. A clear, articulate voiceover makes content more accessible to individuals with visual impairments and can also aid non-native English speakers in better understanding the material. Additionally, voiceovers can be tailored to match the tone and branding of the institution, ensuring consistency across all digital platforms. For colleges and universities, investing in high-quality voiceover for video content is a strategic move that can significantly boost engagement, increase accessibility, and ultimately attract a more diverse and enthusiastic student body.